User profile
CastYourArt podcasts are for individuals interested in the world of art in all its different facets, going beyond conventional reporting, seeking out contributions which are closer to their own interests.
The podcast medium is still in its early phases. Surveys on podcast subscribers have resulted in the following profile: podcast subscribers are usually male, well-established for their age group, and have a good income. They reside in urban population centers, are frequently single, inquisitive, well-traveled and interested in content. The average age of the typical podcast subscriber is around thirty. However, as the medium becomes more widespread, and the market grows over time, the average age group of the users has become broader. Currently, the under-19 and over-50 demographics are registering the highest growth rates for podcast subscriptions.
The average listener of German-language podcasts sets aside about four and a half hours during the week to listen to and view podcasts. They are usually in transit - on the way to work, on business trips, on foot, in the car, using public transportation, or, spending time at home. Podcast subscribers want to stay on the pulse of things. They are seeking authenticity, insightful content, efficiency in maintenance and utilization. They develop emotional connections to their favorite podcasts and the spreading losses are negligible due to the subscription system. Nearly two-thirds of the podcast audience are willing to hear or view podcast advertisements, given that the content is well-integrated and well-presented audiovisually.
