In the last few years, the boundaries between interior decoration, art, and design have begun to blur. Within this trend, each discipline contributes its own unique qualities. This direction has resulted in a combination of presenting individual artistic vision and adjusting to the demands of the market. One can describe this phenomenon as a kind of product-building exchange between the senders and the recipients - for which, in our case, the model rooms serve as the means of communication.

[5:59 min] download for: mobile | Computer & iPod | send feedback

The history of Viennese model rooms goes back several centuries. The beginnings of example-setting ideal spaces were already emerging in the second half of the seventeenth century. The first attempts focused on the careful selection of materials, then furnishings were added gradually, such as furniture and lighting. Industrial development, economic progress, and improved quality of living cleared the way for individual expression. more »