FilmStills - Photography between Advertising, Art and the Cinema
From Marilyn Monroe to James Stewart. Iconic film-stills from seven decades of film history on display at Museum Albertina in Vienna, proof: What was meant to be an advertise tool in the beginning is of high artistic value!
Set photography as an art form has always been underestimated. The exhibition „Film Stills, Photography between Advertising, Art and the Cinema“, curated by Walter Moser in cooperation with the Austrian Film Museum, recognizes the artistic value of the film stills as a genre in its own right, in the exhibition as well as in the detailed and richly illustrated catlogue.
The more than 130 photographs from more than seven decades of film history, from 1902 to 1975, displayed in ten chapters, come mostly from the photograph collections of the Albertina and the Austrian Film Museum.
Often the photographs were not perceived as works of art in their own right. Intentionally, the audience was given the impression that the pictures were not staged especially but taken from a scene in the movie. The purpose being promotion, star portraits or press releases, they seemed to be extracted key scenes of the film, although they were mostly reenactments. The film stills were intermediate images freezing the moving medium film, although the scenes are often not found in the movie itself anymore.
The still photographs, especially made on the film set with plate cameras, with their status between art and advertising, were meant to re-stage secenes from a movie for its promotion, or to show actors on a film set according to the photographer’s own ideas.
Museum Albertina | www.albertina.at
A CastYourArt production | www.castyourart.com
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